It all started with a design competition for the simalube labels. Studio Thom Pfister wins this and not only develops a new look for simalube but is also commissioned to develop the rebranding for all brands. The umbrella brand simatec and the product brands simalube, simatherm and simatool have been redesigned. The newly developed design element connects the individual brands. The image world, icons and layouts of the printed matter were redefined and the screen design for the website was created. The roll-out of the new website is ongoing and should be completed in 2023. Suitable for the 40th company anniversary in July 2023.
![[Translate to English:] Windkraftanlagen auf dem Feld](/fileadmin/user_upload/branding_projects/simatec/01_simatec_branding_studiothompfister-branding.jpg)