Zweifel's current image campaign shows that Zweifel aren't just the chips experts, but Switzerland's snacks experts in general.
The following goals were defined: Level up of visuality – a uniform appearance of the umbrella brand should be achieved. Modularity – the application must work for all formats, the system should be dynamic and fresh and the defined brand elements should be retained – products and headlines are still in focus, experts, logo and claim serve to recognize them. Based on these goals, Studio Thom Pfister developed the guiding principle «More Z for the future». The «Z» as a design system serves as a "new stage" for all product levels and means of communication. It ensures stringent, timeless visibility. The Zweifel logo with claim becomes another striking element on an orange surface and can be used with or without snacks experts. In order to underline the wonderful variety of Zweifel products, new background images, the colors, the handling of fonts and eye-catching elements were defined. The result is the «Z design system», modular, «responsive» and easy to use.
![[Translate to English:] zweifel dachmarke](/fileadmin/user_upload/branding_projects/zweifel_dachmarke/zweifel_dachmarke_z_studiothompfister_02.jpg)