The ArchitekturForum Bern is rethinking and renewing its visual identity for its 30th anniversary. Studio Thom Pfister followed the open call last summer.

The task was to develop an overall concept across all media. Using the example of the spring 2023 series with the theme "Architecture and Film", Studio Thom Pfister developed a design concept. The result was a unique and modern design language that takes elements from architecture and creates a recognition value. The design framework created allows a wide variety of content to be included and played.