The new Swiss crowdinvesting platform OOMNIUM allows people residing in Switzerland to invest a few hundred to several tens of thousands of francs in companies for which environmental, social and societal goals are just as important as a financial return. On the platform, Swiss start-ups and SMEs can realize their growth financing with a large number of investors. It is often your own customers, users and employees who want to invest and have a say in the future.
Studio Thom Pfister developed the visual appearance of the OOMNIUM launch campaign as well as the image concept for the employee shoot for the website and social media communication. Unusually staged objects ensure unconventional and attention-grabbing campaign images. In combination with the expressive headline «Kiss my Assets», it sums up OOMNIUM's in an ironic way. «Venture Crowd Capital» is their progressive answer to a financial world that is driven by profit maximization and high returns. With growth financing via a community, they show that economic success can be done differently. The pictures were staged by photographer Dan Cermak. His powerful and dynamic photographs are not least known for their characteristic sense of humor. The four static and animated subjects symbolize the four start-ups that are crowd-investing with OOMNIUM going online.
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