«Reclaim the Streets»: this is the motto under wich the campaign for the new concept from Spotlite, the exclusive store for the streetwear and sneaker community at Jelmoli. In the past 1.5 years, the Spotlite in Jelmoli on Zurich’s Bahnhofstrasse has established itself as a destination for streetwear fans and sneakerheads. The aim of the online and offline opening campaign: create awareness. Position and establish Spotlite as THE streetwear destination in Zurich itself and beyond. The «new» Spotlite should become known in the community and bring fans into the store of Jelmoli.
![[Translate to English:] Jelmoli Mockup Plakat](/fileadmin/user_upload/werbung/jelmoli/02_jelmoli_studiothompfister.jpg)