Fashion campaign for designer Javier Reyes

Javier Reyes presents clothes that celebrates life and the moment as much as the women who wear them. They invite you to break out of the frugal zeitgeist for a moment, to enjoy a little luxury, to allow yourself to indulge in beauty and elegance without a guilty conscience. Reyes sees elegance as something extravagant and thus exactly what we all need more of at the moment. Merino in rich aubergine also promises a sense of security and profound confidentiality, Scottish wool check in muted blue combines romance with traditional craftsmanship, and shimmering metallic silk is unabashedly extravagant and luxurious. The designer found the inspiration for the collection in his customers; all women who have recognised that every moment is unique and therefore wants to be lived with all senses. Perfect match. Studio Thom Pfister gives the campaign images their visual appearance. Inspired by the materiality and joie de vivre that the collection conveys, fluid designs were created, some of which pick up on the metallic colours of the fabrics and are as individual as the women who wear Reyes' fashion.