For the third time in a row, the digital donation campaign comes from Studio Thom Pfister. The campaign builds on last year's campaigns and continues them consistently. 15 and 6 second animations show that a little can do a lot. The concept is based on the idea “Sometimes a small donation can make a big difference and fulfill the wishes of others.” The reduced, simple and quickly understandable illustration style will be continued and will also characterize this year's donation campaign with the blue background.