«Are you drinking Switzerland yet?» ask Christian Stucki, Mark Streit, Roman Josi, Yann Sommer and tennis coach Severin Lüthi – all co-owners of the only mineral spring in the canton of Bern. The concept puts the product in the new design at the center of the campaign visuals. The expressive portraits of the very well-known testimonials underline the campaign headline and creates a high level of identification. With creative clarity, the campaign combines components such as Swissness & tradition, health & well-being and activity & sport. The campaign for Switzerland's sportiest mineral water has been running since the beginning of May 2024. adelbodner.ch
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